Truth is, most startups die.
— 9 out of 10 fail (according to Genome Project)
— 199 out of 200 (according to THNK & Deloitte Fast Ventures)
It’s the elephant in the room.

TL;DR: Most conversations about sustainable performance start from the wrong premise—that the performance standards themselves are neutral. They're not. Before optimising for sustainability, ask: whose definition of "good" am I trying to meet? The answer might explain why it feels so hard.

You're exhausted. Not the kind of tired that sleep fixes—the kind that accumulates despite doing everything right. The productivity systems, the boundary-setting, the rest. You've tried it all.

The advice you get assumes the problem is execution. Work smarter. Delegate more. Manage your energy better.

But here's what that advice never questions: the performance standards themselves.

The private equity industry has awakened to a harsh reality: financial engineering alone no longer creates value1. With elevated interest rates and historic valuations, the firms that will outperform over the next decade are those that can systematically transform portfolio companies into high-performance growth platforms1.

Yet there's a critical gap between recognizing this need and executing it effectively. Most PE firms are still trapped in what we call the Heroics Trap—relying on exceptional individual efforts, one-off initiatives, and unsustainable growth spurts rather than building the systematic engines that create repeatable, scalable value.