The Narrative Layer: Why the Story Is More Powerful Than the Results

The Critical Path Layers framework identifies four cross-cutting dynamics that accelerate or impede corporate innovation at every stage: political capital, clock speed, organisational immune response, and the narrative layer. The first three are constraints. The narrative layer is different — it's the medium through which the other three operate. Political capital is spent and earned through stories about the initiative. Clock speed mismatches become visible when the story stops evolving. The immune response deploys counter-narratives to neutralise change.

What makes the narrative layer structural rather than cosmetic is that it must evolve as the initiative progresses through the CPL's layers. Each layer produces a different story because the initiative's relationship to the organisation has changed.