I do three kinds of paid work.
Not in equal measure, and not interchangeably.

About

  • Three kinds of paid work, in order of weight: consulting engagements, paid speaking and keynotes, and a small selective founder coaching practice. I work from London, with clients in the UK, France, and across Europe and Asia

    The work sits at the intersection of strategy, transformation, and AI transitions. The throughline: clients arrive at moments where the standard playbook has run out, and the next decision matters too much to default to the comfortable framing.

  • Before Aieutics , I spent multiple years across Consulting, Analytics and Technology at Agency.com, frog, Microsoft, Publicis & WPP… working for clients like P&G, Unilever, Google and more recently Lego, Burberry or L’Oreal.

    The framework came out of the work, not before it. CPL is the codification of what I was already seeing when the language for it did not yet exist.

    I am a systems thinker by cognitive shape, not by reading list. The framework is what fell out of needing to make decisions about it.

How to start?

The cheapest first step is a thirty-minute scoping conversation. Send me
an email at hello@aieutics.com with a short note on what you are holding and what an answer would let you do. If a call makes sense, I will reply with a link to book one. If it does not, I will tell you thatand where else to look.