Aieutics
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“When a sage points at the moon, the fool looks at the finger.”
See beyond risks and blindspots, cut through digital & AI hype to assess commercial viability, identify moats past surface-level advantages
Find out why it matters -
“There’s nothing more dangerous than the right answers to the wrong questions”.
Design metrics that drive actual business outcomes, assess your teams readiness for growth, focus on what drives returns vs. market noise. -
“We are what we repeatedly do. Excellence then is not an act, but a habit”
Overcome limiting beliefs, bridge the gap between strategic visions and operational reality, enable mindset shifts.
About us
Aieutics is a boutique consultancy that partners with leaders, teams, and scaleups to create lasting, measurable impact by helping them see beyond the obvious, think deeper about what truly matters, and break through barriers to growth and innovation.
Meet our founder
Why us? Why now?
We cut through the noise
when others chase trends.
While conventional advisors peddle surface-level tactics and templated frameworks, the purpose behind Aieutics is to identify root causes and challenge assumptions that limit growth.
We're known for cutting through AI hype, digital theater, and vanity metrics to focus on what actually drives sustainable results.
Our approach is simple: See further than market noise. Think deeper about root causes. Break through barriers that constrain potential.
We blend rigorous analytics with human-centered insight - enabling leaders to bridge the gap between strategic vision and operational reality. Whether you're a PE firm uncovering hidden risks, an enterprise distinguishing genuine innovation from buzzword initiatives, or a scaleup, founders and leaders validating what truly drives growth, we deliver evidence-based transformation that endures
We help you make better decisions by seeing what others miss, focusing on what truly matters, and enabling real change instead of just talking about it.
Who benefits from working with us?
Leaders, founders, and teams at pivotal moments - especially those scaling, transforming, or facing complex challenges
Leaders, founders, and teams at pivotal moments—especially those scaling, transforming, or facing complex challenges
Organizations seeking honest, actionable guidance and not just comfort or consensus
Clients who value strategic clarity, rigorous analysis, and a human-centered, empowering partnership
What people are saying
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Aieutics combines sharp strategic thinking with a no-nonsense communication style and deep interest in future technologies, always staying ahead to prepare teams for what's next. She focuses on business outcomes - with no BS or one-size-fits-all approaches.
Celia R. | Operating Partner | VC
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![A man with dark curly hair and glasses, wearing a dark green sweater, looking thoughtfully to his left, indoors with a blurred white wall and faint plant in the background.]()
Alexandra helped us segment our users and structure our data analysis, teaching us to read, prioritize and interpret data to build a coherent strategic plan. Her hard skills in data, marketing and strategy are exceptional - she doesn't stay on the surface, she digs deep and constructs real solutions.
Olivier C. | CMO | Scaleup (Health)
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![Woman with short brown hair, glasses, in a yellow dress and purple cardigan, standing outdoors with green foliage in the background, leaning on a railing.]()
Working with Alexandra on our digital transformation project was one of the most inspiring experiences of my career - she brought sharp insights, creative thinking, and deep expertise across UX, UI, AI, and the wider tech landscape while always seeing the bigger picture. Her ability to quickly evaluate existing technologies, challenge strategies and shape the roadmap for new digital products led the way with clarity and purpose.
Sara M. | Change & Transformation | Enterprise Customer (UK)
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![A man leaning against a beige wall outdoors on a sunny day, wearing a white short-sleeved polo shirt and black pants.]()
With Alexandra, everything must be constructed, thought through, and above all, verifiable - it's 'Fact-checking by Alexandra.' She pushes you to clarify, test, and act rather than endless reflection, and most importantly, she helps you grow, not just execute.
Dan B. | COO | Enterprise Customer
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![A middle-aged man with gray hair, glasses, wearing a navy blazer and light blue shirt, talking on a smartphone in an office with a modern, circular-patterned partition in the background.]()
Alexandra is incredibly customer-centric in the way products are designed and specified, understanding customer needs in a way that often gets lost in organizations focused on technical achievements rather than how customers actually use applications. She's an incredible asset to any business that wants to develop really interesting products and do it the right way.
Liam D. | PMO | SMB Customer (UK)
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![A smiling woman wearing glasses, hoop earrings, and layered necklaces indoors.]()
Alexandra has a rare ability to cut through marketing noise and storytelling illusions to focus on what really matters - the real value proposition. She's a compass who brings objectivity and ultra-pragmatic analysis to every situation.
Roshan B. | CEO | Startup (B2C)
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Alexandra's superpower is her ability to quickly create a trust relationship where you feel comfortable sharing business problems, which is crucial since early-stage business issues often reflect founders' personal challenges. I've always felt heard, never judged, and she helps you find your own vision - but better constructed."
Alexandre G. | CEO | Startup (B2B)
