What people are saying.
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Alexandra combines sharp strategic thinking with a no-nonsense communication style and deep interest in future technologies, always staying ahead to prepare teams for what's next. She focuses on business outcomes - 'let's make money' - with no BS or one-size-fits-all approaches."
Celia R. | Operating Partner | VC
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Alexandra helped us segment our users and structure our data analysis, teaching us to read, prioritize and interpret data to build a coherent strategic plan. Her hard skills in data, marketing and strategy are exceptional - she doesn't stay on the surface, she digs deep and constructs real solutions.
Oliver C. | CMO | Scaleup (Health)
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Working with Alexandra on our digital transformation project was one of the most inspiring experiences of my career - she brought sharp insights, creative thinking, and deep expertise across UX, UI, AI, and the wider tech landscape while always seeing the bigger picture. Her ability to quickly evaluate existing technologies, challenge strategies and shape the roadmap for new digital products led the way with clarity and purpose
Sara M. | Change & Transformation | Enterprise Customer (UK)
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With Alexandra, everything must be constructed, thought through, and above all, verifiable - it's 'Fact-checking by Alexandra.' She pushes you to clarify, test, and act rather than endless reflection, and most importantly, she helps you grow, not just execute.
Dan B. | COO | Enterprise Customer
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Alexandra is incredibly customer-centric in the way products are designed and specified, understanding customer needs in a way that often gets lost in organizations focused on technical achievements rather than how customers actually use applications. She's an incredible asset to any business that wants to develop really interesting products and do it the right way.
Liam D. | PMO | SMB Customer (UK)
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Alexandra has a rare ability to cut through marketing noise and storytelling illusions to focus on what really matters - the real value proposition. She's a compass who brings objectivity and ultra-pragmatic analysis to every situation.
Roshan B. | CEO | Startup (B2C)
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Alexandra's superpower is her ability to quickly create a trust relationship where you feel comfortable sharing business problems, which is crucial since early-stage business issues often reflect founders' personal challenges. I've always felt heard, never judged, and she helps you find your own vision - but better constructed.
Alexandre G. | CEO | Startup (B2B)
Recent references
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HEC Incubation and Acceleration Center
Top 5 Startup Ecosystem in Europe. Key Corporate & Governmental Innovation programs
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Rebel Ventures
Investment thesis, Scouting & Due Diligence
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Rebel Energy
Digital product strategy, CDP foundations & Modular Architecture
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frog | Capgemini Invent
Data & AI applied to Growth, Customer and Product Analytics
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Dove (Unilever)
Digital Analytics & Search/Social Brand performance